University Children's Eye Center is New Jersey's premier pediatric ophthalmology and adult strabismus practice, with services ranging from ophthalmic surgery to botox for strabismus. 

 

Blueliner provided the client with both a new website and a robust content production infrastructure. The web development team leveraged their expertise on the Wix platform to launch UC Eye Center 2.0, promoting an improved user experience for patients while simultaneously centering the expertise of the practice’s doctors. Meanwhile, the content production team created a YouTube Channel, Facebook Business Page, and Instagram profile for the client, while also collaborating with its thought leaders to generate social media-optimized video and photo material.