Founded in 1987, Jack Georges is an independent maker of handmade leather goods. With the knowledge and experience of three generations of leather craftsmen influencing every phase of product design, development, and manufacturing, Jack Georges has become the standard in the business case industry.

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As the agency of record, Blueliner made the following contributions to Jack Georges’ ongoing success:

 

• A fresh photo and video shoot, utilizing models reflective of the people and industries that Jack Georges bags are made for;

• A highly personalized branding campaign;

• A/B Testing, for ads, emails and website content;

• Social listening across key social media platforms (Instagram, Twitter, TikTok, etc.);

• Influencer and affiliate marketing, integrated closely with the photo and video shoots.

 

The campaign was run concurrently with the 2023 holiday season, in which Jack Georges saw a significant increase in sales and revenue over the previous year.